“Data as a foundation and context for creativity - that’s what transforms ideas into meaningful consumer connections that drive action. ”
Jocelyn Foster, CEO & Founder
At foster we believe in the power of stories to drive consumer connection and fuel business growth. Equal parts data and creativity as the foundation for planning, creating and connecting, foster dives deep to help you grow big.
Founder and CEO, Jocelyn Foster has 20 years of experience growing businesses and brands we know and love (Swiffer, Trek Bicycles, Silk Soymilk and more). A strategic thinker and creative do-er, Jocelyn has big agency training, client-side expertise and entrepreneurial grit. She has managed a $20 million dollar product portfolio to double-digit growth year over year, brought new products onto grocery shelves and helped lung cancer patients make more informed therapy decisions. An experienced marketer and brand builder, Jocelyn delivers a consumer-centric approach to fuel growth.
In addition to an undergraduate degree in art, Jocelyn earned a Master of Science, Marketing Research from Michigan State University.
Michigan based, Jocelyn recently returned to her Midwestern roots after spending 20 years with the Rocky Mountains in view.